Leveraging Video Tools for Change Management Training
- harricksnow
- Jan 20
- 3 min read
Change is a constant in every organisation. Yet, managing it well is an art and a science. When teams face new processes, systems, or cultures, the way we train them can make all the difference. That’s where video tools for change come in. They offer a dynamic, engaging way to bring change management training to life. I want to share how you can harness these tools to build stronger, more resilient teams ready to embrace change without burnout.
Why Video Tools for Change Are Game Changers
Traditional training methods often fall short when it comes to change management. Reading manuals or attending long workshops can feel overwhelming and disconnected from real-world challenges. Video tools for change break down these barriers by:
Engaging multiple senses: Visuals, sound, and storytelling combine to make messages stick.
Allowing flexible learning: People can watch at their own pace, rewind, or revisit key points.
Demonstrating real scenarios: Videos can simulate situations employees will face, making training practical and relevant.
Encouraging emotional connection: Seeing people navigate change helps learners relate and feel supported.
For example, a video showing a team leader calmly addressing resistance during a system rollout can inspire viewers to adopt similar approaches. This kind of modelling is powerful.
How to Create Impactful Change Management Videos
Creating effective change management videos isn’t about fancy production or long scripts. It’s about clarity, relevance, and connection. Here’s how to get started:
Define clear learning objectives
What do you want your team to understand or do differently after watching? Keep it focused.
Use real stories and examples
Share authentic experiences from your organisation or industry. This builds trust and relatability.
Keep videos short and digestible
Aim for 3-7 minutes per video. Break complex topics into a series of short clips.
Incorporate visuals and captions
Use graphics, animations, or text overlays to highlight key points and aid comprehension.
Include calls to action
Encourage viewers to reflect, discuss, or apply what they’ve learned immediately.
Test and gather feedback
Pilot your videos with a small group and refine based on their input.
Remember, the goal is to make change feel manageable and even exciting, not overwhelming.
Practical Tips for Integrating Video into Your Change Strategy
Once you have your videos, how do you weave them into your broader change management efforts? Here are some practical ideas:
Blend videos with live sessions
Use videos to introduce concepts before workshops or team meetings. This primes participants and saves time.
Create a video library
Build a resource hub where employees can access training anytime. This supports ongoing learning and refreshers.
Use videos for leadership alignment
Share videos with leaders to ensure consistent messaging and behaviours across the organisation.
Encourage peer sharing
Invite team members to discuss videos in small groups or online forums. This deepens understanding and builds community.
Track engagement and impact
Use analytics to see who’s watching and follow up with surveys or quizzes to measure learning outcomes.
By embedding videos thoughtfully, you create a continuous learning environment that supports change fitness.
Unlocking the Power of Change Management Videos
I want to highlight the value of change management videos as a strategic asset. These videos are not just training tools; they are catalysts for mindset shifts. When designed well, they help teams:
Visualise the future state
Understand the reasons behind change
Learn practical skills to adapt
Feel supported and less isolated
At Harrick Snow, we focus on helping organisations build lasting change fitness. Our video resources are crafted to reduce fatigue and boost confidence, so your teams can make smart decisions and sustain momentum.
Making Video Training Work for Your Organisation
To truly leverage video tools for change, consider these final recommendations:
Invest in quality, not quantity
A few well-made videos tailored to your context beat a flood of generic content.
Align videos with your change roadmap
Map videos to key milestones and challenges in your change journey.
Empower champions to lead video discussions
Identify change agents who can facilitate conversations and reinforce learning.
Keep videos updated
Refresh content as your change evolves to stay relevant.
Celebrate progress
Use videos to highlight wins and share success stories, keeping morale high.
By embedding video into your change management training, you create a vibrant, accessible way to build skills and resilience. It’s a smart, sustainable approach that honours your teams’ energy and potential.
Embrace video tools for change and watch your organisation’s change fitness grow. The journey may be complex, but with the right tools and mindset, it becomes a shared adventure towards lasting success.
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